Plates are not the ‘in thing’ to eat from, research reveals
May 20, 2016
We might all soon be joining the Greek tradition of plate smashing if this latest news is anything to go by. A survey has uncovered what the preferable vessel for your food is among Brits, and it seems as though the plate is not the top pick anymore, which comes as a surprise to many.
Historically reserved for soups and desserts, sales of bowls are simply booming in the UK, thanks mainly to a modern lap-food lifestyle that’s currently sweeping the nation. Additionally, social media platforms, predominantly Instagram is seen as a significant influencer too.
In a survey conducted by trend-forecasters WSGN, their findings highlight that bowl sales have leapt to 40% of new crockery purchased, and remarkably, the plate now sits at a lowly 8% of total crockery sales!
The modern fascination for users of Instagram to upload bowl posts started with the “power bowl” – specific ratios of protein, wholegrains and vegetables that hung on the coat tails of the “wellness” trend, which is so prominent of late.
In a step to cater for this fresh breed of amateur food photographers, selections of bowl ranges are swiftly increasing. Supporting this claim is Denby Dinnerware, who have reported expanding its bowl range up to as many as 32 options.
When discussing the trend, Carla Busazi of WSGN said: “The bowl is like the T-shirt of the crockery market. It goes with absolutely everything, and in a day and age when we’re always clutching our smartphones, it’s very easy just to have a bowl in the other hand.”
So if you’ve been looking at hog roast equipment for sale online and wondering whether it’s best to serve your food on plates or in bowls, you now know bowls are the answer! And don’t forget to Instagram it either!
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