A new report has found that sausages have been overtaken as Britain's favourite barbeque meat to throw on the grill.
Kantar Worldpanel conducted the analysis and found that burgers were now the most popular item to grill, featuring in over a third of barbeques, an increase to 7.8 million occasions with sausages being left out on 2.5 million occasions.
The analysis also found that UK residents whipped out the barbeque an astonishing 115.3 million times in 2016, an 8.4 percent increase over the previous year… who said we have terrible weather?
Matt Southam, Agriculture and Horticulture Development Board's senior multiple retail manager believes that sausages dwindling popularity were down to the World Health Organisation report linking processed meat to cancer, saying:
“Burgers have been steadily rising for the past four or five years, but recently most retailers have heavily premium-ised and expanded their ranges and put decent x-for-y deals on them as well. They now have a much better reputation in terms of health and quality.”
Surprisingly, chicken saw the biggest decline with a loss of 6.3 million barbeque occasions, if only they knew about marinating the bird in spices before cooking it on our spit roast machine for the real barbecue chicken experience!
Darrell May, director of sales GB at Moy Park spoke to The Grocer magazine where he said:
“Our research shows that chicken remains the third most popular constituent of barbeque occasions, behind burgers and sausages but in fact, 68 percent of all BBQ chicken products are oven cooked with only 14 percent prepared on the barbeque.”
Kantar Worldpanel analyst, Sam Kear, also told The Grocer:
“This growth can be attributed to weekday occasions as those on a weekend declined. This year barbeque occasions also peaked later, coming in August in contrast to the earlier peaks of the two years previous.”
Let’s hope the weather is even better than last year and gives you plenty of occasions to use one of our burger griddles for sale, resulting in the juiciest burger you can get!