How to make your catering business stand out in 2018!
February 9, 2018
It's 2018 and there are so many new food trends and marketing strategies for businesses to consider that it can easily become overwhelming.
If you have a catering business or if you are considering starting your own business this year then it is good to know some of the key challenges you may face. To make things a little easier for you, Tasty Trotter have compiled the following key tips in order to help you stay on top of the catering current and avoid being swept under!
Consumers are becoming more insistent that their food is sourced from local, family run farms and businesses. One massive trend among millennial's is the knowledge of where their food comes from and how it is made. The desire to support your local greengrocer, butcher and family bakery is a trend that is here to stay, and it is allowing these businesses to remain active and relevant in the modern world. As a caterer, you should always try to incorporate local food where possible so that you can tell the story of the meal to your customers. Regional food is more popular than ever and trying to add an element of this into your catering business is a sure way to promote custom.
Embrace street food
With 74% of consumers choosing to buy food to go at least once a week in 2017, it is unsurprising that street food will continue to grow in 2018. The temporary nature of street food allows it to change and adapt to current trends on the market more than any other food service in the industry. If you have a movable catering business, you should set aside time at least twice a year to consider popular food trends and trying something new. For hog roast businesses this is an easy option – our Tasty Trotter large hog roast oven is by no means limited to pork. You can create new meals to suit YOUR customers: from Yorkshire pudding wraps to jacket potatoes with unique and delicious toppings – the options are out there for the taking.
Don't forget the veggies!
According to recent statistics, people in the U.K are now eating 50% less beef. Furthermore, sales of soya and other protein products are on the rise. Whether it’s consumers turning completely veggie or just giving up meat throughout the week for health reasons, it is undeniable that this trend is going to have a significant impact on the food service industry. In the past, vegetarian and vegan options were considered just that – an option. But for catering businesses that want to keep up in 2018, you need to accept that a portion of your customers will be expecting an excellent quality, delicious alternative to meat. However, this doesn’t just stop at preparing a nice meal – consider implementing the availability of a decent veggie option into your marketing and advertising plan – you may be surprised at the results!